Intelligent Audacity
This post is a little different than the norm. Kinda random really, but I was feeling inspired. Lately I’ve grown attached to a song by Swedish folk artist Jose Gonzalez - Heartbeats. Not just the song, but the video where I heard the song. It’s actually a television advertisement by Sony for their Bravia line of TVs.
The city seen in video above in San Francisco. I also found another ad by the same group that took place in Glasgow.
What I find so appealing about these two ads is that they actually did them. They went to the highest hill in San Francisco and over two days, they dropped 200,000+ color bouncy balls and had over 20 cameras filming from all angles. The choice of music is understated and I think meshes with the footage well. For the paint ad, they gathered a 200 person crew, 70,000 liters of paint (enviro friendly), 600+ paint bombs, hundreds of meters of steel pipes, and 53km of electrical wiring. They actually did it. The ad agency had such an audacious vision in doing these things for real, instead of taking the cheap way out by doing it digitally. And the people at Sony went and supported it. Note that these commercials are European. I think its rare in America to see commercials that show such ‘intelligent audacity’, as I call it.Watch the making of the bouncy balls ad and the making of the paint ad.
I found another one — this time colored bunnies in New York City.
You’d think that has to be computer generated. Nope…the Fallon ad agency did it for real. Stop motion. 200 bunnies + the wave + the cubes + the giant 30ft tall bunny. Outside, in the city. Amidst the public. Watch the making of the bunny ad.
Mom Said,
October 29, 2007 @ 4:34 pm
awesome ads! I liked the bunny and paint ads more. Paint ad feels like a synchronized water fountain. Ending of the bunny ad looks like half time band formation filmed from above. Just Beautiful.
Win Said,
October 29, 2007 @ 5:30 pm
I can’t appreciate these ads until “they” learn how to spell “color.”
Donny Katz Said,
October 29, 2007 @ 6:09 pm
good finds