About

Mission Statement

At ARI we develop state-of-the-art instruments that enable rowing teams to make data-driven decisions in order to increase team performance and competitiveness.

The combination of our technologically advanced product with a feature-rich training analysis software suite gives coaches, coxswains, and rowers to ability to identify specific areas for improvement that can optimize training and race performance.

Our Team

ARI is led by four executives: Saket Vora, Greg Mulholland, Jared Everett, and Win Bassett. They lead various parts of the company. Eight virtual employees include Jessie Jeppsson, Joel Swann, Andrew Gossett, Hersh Tapadia, Zachary Keech, Jordan Price, Gordon Jeans, and Sam Moseley. We are pleased to have two industrial designers, Mike Caston and Sam Dirani, working with us to help design and develop our product.

History

Three years ago, Greg Mulholland didn’t like the fact he had to pay over $500 for a device he felt could be better and cost less. Mulholland, then President of the NC State Crew team, was referring to a coxswain box, or ‘coxbox’. These devices are used by coxswains in 4 and 8 man shells to amplifier their voice and to calculate and display a boat’s stroke rate and elapsed time. Saket Vora, a friend of Mulholland’s and a comrade in electrical engineering, joined him.

The two decided to design and build a better coxbox for their senior design project. Through the Engineering Entrepreneurs Program, they recruited other seniors Jared Everett and Win Bassett as well as a strong group of underclassmen to help make this vision a reality.

ARI hopes to finish their first prototype in May 2007.