Products

The problem with current coxswain boxes for 4 and 8 man shells is that they are a one-size-fits-all product if you want a device that gives you the core functionality needed in a useful coxbox — voice amplification, timer, and stroke rate counter. With Nielsen-Kellerman, you can buy the CoxBox control unit for $420. A simple voice amplifier will cost $310, and if you want to add stroke rate and timer functionality, you can buy a StrokeCoach for another $150. A new company, In2 Rowing, has a feature packed solution with GPS that sells for $900. Where do these prices leave teams that are on a budget but want the same tools to help them improve?

Vx

  • 10W voice amplifier
  • 5 1/2 digit timer display (MM:SS:s)
  • 2 digit Stroke Rate display
 Cx

  • 10W voice amplifier
  • 5 1/2 digit timer display (MM:SS:s)
  • 2 digit Stroke Rate display
  • Data logging to memory card
  • Bluetooth Data Telemetry to Computer

A second problem deals with data. Competing products offer data-logging, but then leaves it in a text file or Excel. ARI wants to take data-logging to the next level by providing software that lets coach’s easily review workouts, make notes, and recommend improvements. By applying algorithms to the data and building upon a large body of academic study, we can take rowing analysis to new heights.